Drilling down to what matters.
News, commentary and insights about marketing for the building industry.
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Recent snow showers in Seattle meant great skiing over the holidays. While on the mountain, it hit how skiing and marketing h...
Brandner is dedicated to bringing you the latest and greatest about all things marketing. Here’s a brief update on changes in...
First off, we want to be transparent. Should you go virtual? Well, we know a thing or two about this topic. The Brandn...
I DID NOT HAVE OUR WONDERFUL WRITERS DRAFT ELOQUENT COPY. INSTEAD I WANTED TO QUICKLY SHARE MARKETING CONSIDERATIONS DU...
Over the last few years, the term “influencer” has taken the world by storm. In fact, in the beginning of 2019, Merriam-Webst...
It is cause for a feeling of pride when a company reaches any milestone, but when the #1 spot is clinched that is cause for c...
When you want to find information on something, how do you find it? If you’re in the same mindset as a majority of the online...
Digital marketing is always changing. From the rise of influencer marketing to mobile-first indexing, the digital landscape l...
Social media has quickly grown from a once-considered “Wild West” to a staple of good business practice. These platforms are...
Nearly every profession needs to complete some form of continuing education (CE) these days; the construction industry is no...
There's an old adage that says “sharing is caring.” That statement holds a unique meaning when it comes to viral videos. Chan...
In season 7 of the TV show Frasier (set in Brandner’s home town of Seattle), Frasier Crane argues to his fussy younger brothe...
What started as a means for friends to network and share content online has turned into a pivotal piece of the 21st century b...
It was another great year at the International Builders’ Show (IBS) in Orlando! Our feet are still recovering and our backs m...
There is a lot of pressure writing a Christmas blog. The last blog of the year. One that people will remember or try to forge...
