Drilling down to what matters.
News, commentary and insights about marketing for the building industry.
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In an internet that is plastered with advertisements, how do you make your business’ ads stand out? Anyone can make an advert...
It’s no secret video is the king of grabbing your attention. No one wants to admit how much time they spend watching videos i...
Some may argue that there’s no better example of “what not to do” in the workplace than found in a few episodes of “The Offic...
In general, what’s the goal of any marketing campaign? “Gain sales” is the easy answer, but in most cases, especially in the...
Homeowners look to popular print magazines, TV shows and online to find inspiration for their home improvement projects. When...
Each year, we build or remodel more websites than the year before. And every year, technology evolves to help us offer creati...
If you attended the International Builders’ Show in Orlando last week, we are confident that you left feeling positive about...
The Brandner Christmas tree is decorated a little differently this year. Instead of your traditional ornaments and decoration...
Social media promotions stand the best chance of delivering tangible business results when they are run correctly. Not only c...
It is no secret that the U.S. housing market is on the rise. And the speed at which it is moving can be compared to that of U...
A feisty seagull has invaded our parking lot and taken us hostage. This foul-tempered fowl squawks, swoops and poops – forcin...
noun di·ver·si·ty \də-ˈvər-sə-tē, dī-\ At Brandner, we are strong believers in diversity: A diverse team adds different persp...
Take a moment to picture Albert Einstein working on his relativity theory. Chances are you imagined the great scientist at a...
Here at Brandner, one of our guiding principles is, “know your audience.” This could be as simple as knowing what birthday tr...
What to do when your competition tries to erode your brand by causing market confusion. Cambridge Dictionary:Mudslinging: Nou...
