Prior to developing a brand, we conduct a brand audit using our Brand Distillation™ process. Based on the results of the audit, we develop an own-able brand for our clients. We provide a unique brand positioning statement, brand values, personality and messaging that sets their brand apart from the competition. Included in our brand development is a comprehensive creative execution along with brand and logo guidelines.
We work with our clients to develop integrated marketing plans tailored to meet their business objectives. All creative executions flow from the brand's points of differentiation. Consequently, the ongoing strategic/creative process incorporates competitor creative reviews, industry assessments, and brand evolution (where necessary), to ensure a positioning that remains relevant in the market. Each creative assignment is managed by an efficient, detail-oriented project plan.